American Insurance Marketing ideas for insurance agents have gotten pretty creative over the last twenty years or so, and while you may have tried some of these in the past, you might want to revisit some of them and perhaps put a new spin on them to see if you can increase awareness of your brand.
Perhaps at one time you were told that door hangers were a good investment, maybe by someone who had success using this method of advertising. Or, you’ve invested some money in getting Internet leads to call with the hopes of increasing sales. Another popular way to get stronger name recognition locally is by sponsoring local teams or trying things like yellow pages and even pizza box advertising.
You might even consider creating a flyer listing reasons why hiring you over the competition is a great idea, even making them humorous and appealing. They might offer some meager results and unfortunately you can’t really measure the success of these tactics or truly gauge your results.
Some worthwhile marketing tips
A referral agreement, which is a mutually beneficial partnership between you and members of your professional network, can really bolster your business. In this way, you share leads with one another. For example, you might share business leads with a tax preparer who comes into contact with people from all walks of life, and he or she can then pass some of their clients on to you through word of mouth.
We really believe that writing guest blog posts can help you position yourself as an expert in the insurance industry, plus you get a chance to post a link to your website, which hopefully increases traffic. Speak to other agents or industry professionals who have blogs and ask them if they’d be interested you doing a guest post. Having a few articulate, thought- provoking posts helps build your reputation in the community, along with improving your name recognition.
Another way to aid your American Insurance Marketing efforts is by, instead of just giving out your name and number, try creating promo materials that will make potential clients really take notice. Once you’ve captured their attention of your audience, you’ll be well on your way to making them clients.