Great Websites · Insurance · Marketing Insurance · Technology

What Makes For Successful Insurance Agency Websites?

In order to be successful and make money in the insurance business, you have to have a somewhat unique online presence. There’s quite a lot of competition all vying for the same audience and people need to be convinced that your services go beyond their expectations.

In just about every city and town there are an awful lot of options when it comes to buying insurance, and now that most people search for policies via the Internet, Insurance Agency Websites need to offer more than just products and services. If all insurance agencies are offering the exact same thing then where’s the incentive to go with any particular agency?

 

Start by building a great website

You probably already have a website, but do you visit it regularly to ensure that everything is functioning properly? Do you visit other agency websites to see how they differ from yours, or if there are things that you could utilize (without infringing on their business model, of course) and further enhance the message that you’re attempting to put forth?

If you have a dynamic website – nothing flashy, but yet it contains helpful information, tells a colorful story about the agency, its agents, its clients, along with a few testimonials from satisfied customers, this can always improve your chances of getting people to contact you and learn more about exactly what it is that you do.

Think just a moment about the industry you’re in… it’s all about personal contact, and building trust and relationships. The best insurance agencies succeed because they’ve built up personal relationships with their different clients, and made them feel comfortable and at ease when discussing something so personal as decisions regarding insurance.

These relationships often begin online, but then they either meet them in person or speak with many of them over the telephone. Once you’re able to establish relationships of this type, there’s more than a good chance that your clients will become loyal and also come to rely on you for all of their insurance needs, including travel, home, auto, and any other coverage’s they deem necessary. Often, these relationships begin with Insurance Agency Websites, so make sure you are representing your organization in the best light.