SEO for Insurance can be a bit tricky, particularly for those unfamiliar with how the game is played and won. Because of the constantly changing nature of Google’s algorithm, it takes dedication, persistence, and creativity, not to mention an abundance of resourcefulness to come out on top. It’s no secret that Google makes major update announcements, but the exact inner workings of the algorithm are unknown and seem rather complex to the general public.
Your website is an important factor in all of this. If your site runs slowly, you’ll not only turn off visitors, but you’ll also have little chance of a highly ranked search position. It will also affect your ability to convert and sell new customers in the long run. You might even want to run your own site speed test to figure out how to improve your Google rankings.
The importance of keywords for ranking
First, you need to understand the difference between commercial and informational keywords to improve Google rankings. Commercial keywords are the ones that make money. Their purpose is to improve your search engine rankings and earn you revenue. If all of your keywords are informational, you’ll still generate organic traffic, but it may not be so easy to convert those visitors into buyers.
Google does penalize sites for any number of reasons, but choose your battles wisely. For example, when you discover links containing spam that point to your page, don’t be in a hurry to remove that page itself. It’s the links that are at the root of the problem, so you need to remove those links or the search algorithm will likely penalize you. If you have outsourced link building in the past, you can also contact the person who placed the links for you and ask that person to have the links removed. Did we mention this might be a bit complicated?
SEO for Insurance is simply one of the more effective search marketing campaigns. By understanding what queries qualified visitors to your website type into search engines, search marketers can better customize their landing pages to increase conversion rates.